Al Ierardi - the local web guy - excellence and artistry in design

web site tips ...

There are a number of thin gs you can do to improve the im pact you web site has on your business. It's sort of an electronic billboard and is seen only when folks drive by for a visit. You have a lot to do with the traffic. You need to promote it to be seen and to make it search engine friendly.

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Learn about my A Dollar A Day web site package.

Here are some things you can do to promote your web site.

1.	Add your web address (www.yourname.com) to your business cards.

2.	Put your web address in every print ad from now on. Web savvy readers will want to check out the additional info and can do it anytime night or day. You pay a premium for print ads so maximize them this way. They can now visit you 24 hours a day, seven days a week all year long.

3.	Add your url to the end of every e-mail message you send. It will be noticed and committed to memory.

4.	Add special informative content to hold the interest of visitors. Then send out a press release to let the local media know your business is online. It never hurts to promote.

5.	Add a quote of the day, a tip of the week or other such items to add interest. Your webmaster can help with that too. They just may be some cool technique that fits perfectly with your business.

6.	Be sure to boast a bit in your e-mail newsletter. If you don't have one, start one. This can be as important as the site itself. Your newsletter adds a personal touch.

7.	Add a guest book and maybe have a prize drawing for those who sign on during the month. Web surfers like to get things for free. They'll love you for it.

8.	Ask people to bookmark your site. Better yet, have your webmaster add a special button to do it automatically. Anything you can do to make things easier for your visitors is a plus!

9.	In America we love T-shirts. Consider printing some with your web address splashed across the front or back... or both!

10.	Lastly... just tell everybody you meet. Make it a personal invitation and ask for comments. They'll love to help and you'll get valuable feedback for changes and updates. The web site is for your customers. Listen to them.

Your site will be ready for visitors and you'll want to do all you can to help them find it. You can go to the major search engines and submit it but they are already out there looking for you too. They'll find and catalog you even if you do not submit. There are submissions services if you want to spend a few dollars to lessen the work.

Unsure of what to do next? Many of clients simply turn the task over to me. I can grt a feel for your needs, take photos if necessary, write the appropriate copy and then deliver a complete web site to enhance your online presence. A meeting or two, a few phone calls and a good exchange of e-mail will result in an easy, no-hassle and affordable web site solution. Click on the examples below to see some local examples of my work. Your business can be seen here too!

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